Privacy Practices

Last Updated: March 16, 2026

Caregiving is personal, and we respect that.

The information you share with Ouma helps us create personalized guidance and care plans for you and your loved one.

We will never sell your personal information.

Your information is protected using secure technology, and you can update or delete your data at any time.

Our goal is simple: to support caregivers while protecting your privacy.

Our Caregiver Data Promise

We treat your information with the same care and respect that caregivers show their loved ones.

Here’s our commitment to you:

  • Your information is private — We only collect information needed to provide caregiving support and personalized care plans.
  • We never sell your data — Your caregiving information will never be sold to advertisers or third parties.
  • We protect your information — We use modern security practices to safeguard your data.
  • Your information is used to support you — The information you share helps generate personalized guidance and resources for your caregiving journey.

Your Data Belongs to You

At Ouma, we believe caregivers should always be in control of their information.

The caregiving details you share help us create personalized guidance and support for you and your loved one. But that information always belongs to you.

You can update, export, or request deletion of your information at any time.

We will never sell your personal information to advertisers or data brokers.

Our goal is simple: to support caregivers while protecting their privacy.

1. Information We Collect

We collect information to provide personalized caregiving guidance and improve our services.

Information You Provide

When you use Ouma, you may provide:

Account Information

  • Name
  • Email address
  • Password
  • Contact information

Caregiving Information

  • Information about the person receiving care (name, age, health conditions, needs)
  • Care preferences and goals
  • Caregiver challenges or concerns
  • Responses to care assessments

Communication Information

  • Messages you send through our platform
  • Support inquiries
  • Feedback or survey responses

You should only share information that you are authorized to provide.

Information Collected Automatically

  • Device information
  • Browser type
  • IP address
  • Pages visited
  • Time spent on pages
  • Referral sources

This helps us improve performance and understand how caregivers use Ouma.

Cookies and Tracking Technologies

We may use cookies and similar technologies to:

  • Improve website functionality
  • Analyze website usage
  • Remember your preferences
  • Enhance user experience

You can control cookies through your browser settings.

2. How We Use Your Information

We use your information to:

  • Create personalized care plans
  • Provide care navigation and recommendations
  • Respond to your questions and support requests
  • Improve the Ouma platform
  • Analyze usage patterns to enhance our services
  • Communicate updates about the platform

We may also use aggregated, de-identified data to understand caregiving trends and improve our services.

3. How We Share Information

We do not sell your personal information.

We may share information only in limited situations:

Service Providers

  • Hosting providers
  • Analytics services
  • Email and communication platforms

These partners are required to protect your information.

Legal Requirements

  • Comply with legal obligations
  • Protect the rights or safety of users
  • Prevent fraud or misuse

With Your Consent

If we introduce services that connect you with care professionals or partners, we will only share information with your permission.

4. Data Security

We use reasonable safeguards to protect your information, including:

  • Secure servers
  • Encryption where appropriate
  • Restricted access to sensitive data

However, no internet system can be completely secure. We encourage users to protect their login credentials and devices.

5. Your Choices and Rights

You have the right to:

  • Access the personal information we hold about you
  • Update or correct your information
  • Request deletion of your account
  • Opt out of marketing communications

To make a request, please contact us at:

Email: support@ouma.ai

6. Data Retention

We retain information only as long as necessary to:

  • Provide our services
  • Meet legal and regulatory obligations
  • Improve our platform

You may request deletion of your account at any time.

7. Children’s Privacy

Ouma is designed for adults who are caregivers. We do not knowingly collect personal information from children under 13.

8. Third-Party Links

Our website may contain links to third-party websites or services. Ouma is not responsible for the privacy practices of those external sites.

9. Changes to This Privacy Policy

We may update this policy periodically. When we do, we will update the Effective Date at the top of the page.

If significant changes are made, we may notify users through the website or email.

10. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Ouma

Email: support@ouma.ai

Website: https://www.ouma.ai

Health Information & HIPAA Notice

Ouma may collect information related to the health, care needs, and daily living activities of the person receiving care.

This information helps us generate personalized care plans, provide caregiving guidance, and recommend resources.

HIPAA Status

Ouma is not a healthcare provider, health plan, or healthcare clearinghouse and is generally not considered a covered entity under HIPAA.

However, we recognize that caregiving information is sensitive and personal.

How We Protect Health-Related Information

  • Secure data storage
  • Encrypted connections (HTTPS)
  • Restricted access to sensitive information
  • Monitoring of system security

Sharing of Health-Related Information

Ouma does not sell personal or health-related information.

  • With trusted service providers
  • When required by law
  • With your permission

Any sharing of information will be limited to what is necessary to provide the requested service.

User Responsibility

Users should only provide information that they are authorized to share.

If you are entering information about another individual, you represent that you have the appropriate permission to do so.